For the Holidays

It's not too late to promote your business for Small Business Saturday (November 30)! Last year, consumers spent $5.5 billion during this day,  a holiday first pushed by American Express in 2010.   You can still access resources on the Small Business Saturday website and create custom signage for both your retail and online store to let customers know of your participation.   To encourage even more consumers to shop this Saturday, American Express is giving away..

In continuing with Ecommerce business holiday preparation this month, today we present an infographic from Kabbage, a financing firm, which shows how confident small businesses are this holiday season. 8 out of 10 small businesses expect this holiday season to be even stronger than last year, which is good news, as a majority of small businesses get their revenue during this season. Summer and back-to-school season tend to be the lowest performing time frames. Where did this confid..

  Last week, we talked about some Ecommerce Holidays your business should know. Today, we’ll discuss some more tips to kickstart your Ecommerce business holiday preparation! While it’s still only mid-August, September is saturated with back-to-school promotions, and right after Halloween, stores are already promoting Christmas decorations! So this month is perfect for looking ahead and planning what you want to do this holiday season. 1. Have your Best-Seller(s) in S..

It’s never too early to get ready for the holidays- the busiest and most profitable season of the year for Ecommerce businesses! Last holiday season we talked about 5 Ways to Boost Holiday Sales, in addition to ecommerce holidays you may not have heard of (but should know!) like Green Monday, Free Shipping Day, and Super Saturday. There’s also Small Business Saturday, and the usual Black Friday, and Cyber Monday as well! With all these holidays, it’ll be hard to keep up when the time ..

The last Saturday before Christmas is designated as “Super Saturday,” signifying a major day of revenue as frantic holiday shoppers scurry to complete (or even start) their gift giving. This year, retailers have an extra-long weekend to have one last push to increase their overall holiday revenue for a super weekend of sales, extended hours, and other promotions. Super Saturday usually ranks second to Black Friday in terms of revenue performance, but this year it’s expected to surpass..

There are now only 13 days until Christmas! Are you feeling the urgency yet? If you haven’t done so already here are some free and low-cost ways to further market your small business for the holidays. - Participate in Free Shipping Day : This shopping holiday generated $1.07 billion last year. Get in on that action! It’s easy to set up if participating makes sense for your small business. -  Push E-gift cards / E-certificates the weekend before Christmas: For the ex..

Yesterday, I talked about Green Monday, and how it’s traditionally the biggest sales day of December. Today, let’s talk about another upcoming shopping holiday on December 17 called “Free Shipping Day,” created in 2008 by Luke Knowles, CEO and Founder of Kinoli, Inc. It’s a day for procrastinating shoppers, and to entice the last minute gift-givers who wants reassurance and guarantees that their parcels will arrive in time for Christmas Eve. This is also another way for Ecommerce site..

You've heard of Cyber Monday, the Monday after Thanksgiving, but have you heard of Green Monday? It's not a day where you recycle (although you should do that everyday), not a day where vegetables are encouraged (might be a good idea though!) and not related to Giving Tuesday. It's being branded as Cyber Monday #2. There are few definitions for Green Monday: 1. Typically these Ecommerce holidays are made up by a person, a retailer, a company etc and this one is no different. T..

Last week on Twitter Chat we talked about Developing a Simple Strategic Plan. This week, the guest was Aliza Sherman - @alizasherman and the topic was How to Get Through the Holidays and Fire Up Your Business for 2013. What is a Twitter Chat? It's a group of people discussing a topic that is designated by a hashtag and anyone that has this in their tweet, is included in the conversation. Anyone can search for this topic and see the tweets that contained it. A Twitter Chat is very..

In this article, we’ll go over the final easy and sometimes overlooked way to boost your holiday revenue on your website- Offering E-Certifcates plus Bonus Tip! If you missed the previous articles, you can read them here: Part 1 - Look at Past Metrics Part 2 - Make Your Site Easy-To-Use Part 3 - Remind Your Customers Part 4 - Create Fun, Interactive Tools [Overview of past articles] The 2012 holiday shopping season could be the best in years for retailers, and according to D..